AI BriefingDuckDuckGo makes its 'No-AI' search engine easier to access amid surging traffic
Key point
In response to Google's AI-centric search overhaul, DuckDuckGo has launched browser extensions that provide an AI-free search experience.
Details
DuckDuckGo has launched Chrome and Firefox extensions that let users set a search page without AI-assisted answers or chat prompts (noai.duckduckgo.com) as their default search engine.
With this extension, users can get a traditional, search-results-focused experience without AI-generated results. For DuckDuckGo web browser users, this setting persists even after clearing browser history.
As Google has recently overhauled its search engine with an AI-first approach (AI Overviews), placing AI-generated summaries at the top, users fatigued by this trend are increasingly moving to alternative search engines like DuckDuckGo or Kagi.
Indeed, traffic to DuckDuckGo's No-AI search page surged 3x on a certain Thursday, and app installs in the US have also increased significantly, showing a continuous trend of user migration.
DuckDuckGo is not an anti-AI company; it operates its own AI chatbot alongside various subscription-based services.
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