Cloudflare launches eight major updates to unified Observability platform

Cloudflare is launching eight major updates to consolidate logs, traces, analytics, alerts, dashboards, and exporting into a single observability platform. The goal is to provide a unified view of application behavior across Cloudflare products, moving away from siloed data sources to a platform-wide capability.

Unified Data and Tracing

The new Logs home combines Workers Observability and Log Explorer, allowing users to query datasets like HTTP events, firewall events, Workers, Containers, R2, and AI Gateway using the same tools. Cloudflare Traces is now in open beta, offering request-level visibility into security rules, transformations, cache decisions, routing, and origin handling. Users can set baseline sampling rates and use Trace Rules to capture specific traffic, with support for OpenTelemetry export and W3C trace context propagation.

SQL API and Agent Integration

A new unified SQL API (in beta) enables querying telemetry across Cloudflare using a single SQL dialect and authentication model. This API supports both human users and AI agents, who can use the new Cloudflare CLI (cf) or the Observability MCP server to investigate issues. Additionally, a native SQL binding in Workers allows applications to query Analytics Engine data directly for billing, dashboards, or health reports without separate API clients.

Pricing and Availability Changes

Starting December 1, 2026, a new unified pricing model will apply to all logs and traces ingested and stored on Cloudflare. Pricing is based on volume rather than event count:

• Free Plan: 0.5 GB ingestion/day, 7-day retention.
• Paid/Enterprise: 50 GB ingestion and 10 GB-month storage included; additional usage costs $0.25 per GB ingested and $0.10 per GB-month stored.

Logpush, previously Enterprise-only, is now available on all self-serve plans with usage-based pricing. Transformers for data manipulation is generally available. Custom Alerts (in beta) allow defining conditions on any dataset supported by the SQL API, with webhooks available on all plans. Domain analytics now include 30 days of retention on every plan, and Custom Dashboards enable combining analytics, logs, and traces into single views.