ElevenLabs introduces Brand Kit for consistent visual identity in ElevenCreative

ElevenLabs has introduced Brand Kit, a new system within ElevenCreative designed to maintain visual consistency across generative AI outputs. Instead of re-describing visual identity in every prompt, users can define their brand assets and rules once, which then automatically apply to all subsequent generations.

How Brand Kit Works

Brand Kit functions as a single object in the user's workspace that holds the complete visual identity. It supports various asset types and behavioral rules:

• Core Assets: Users can upload colors, fonts, and logos, along with specific rules on how these elements should be used.
• Reference Images: These teach the model the brand's visual world, including photography style, composition, and mood.
• Behavioral Rules: Users can define constraints that capture nuances a palette alone cannot, such as how the identity is applied or what the brand never does.

Integration and Team Use

The kit is integrated directly into the generation workflow. By typing @ in Image & Video, Flows, or the ElevenCreative agent, users can tag their Brand Kit to influence the output. This ensures that a product image generated in Image & Video and a complex pipeline in Flows both adhere to the same guidelines.

The system is built for collaborative environments. Kits live in the shared workspace, allowing entire teams to generate content from the same guidelines. For agencies or multi-brand organizations, users can create separate kits for different clients and switch between them as needed.

Future Roadmap

While the current release focuses on visual identity, ElevenLabs states that Brand Kit will soon extend to cover voice and sound, acknowledging that brand identity encompasses more than just visuals. The feature is available now at elevenlabs.io/creative.