AI BriefingMeta's Muse hits 10.9M downloads in 40 days, outpacing ChatGPT in US retention
·2026.10.21 02:12
Key point
Sensor Tower data shows Muse retains 30% of users after 7 days, significantly higher than the 19% average for competitors like ChatGPT and Claude.
Details
- Muse reached 10.9 million total downloads and 10.2 million US downloads in its first 40 days, a milestone achieved by only 11 other apps since launch.
- The app outperforms AI competitors in user retention, with 30% of US users active after 7 days and 23% after 14 days, compared to a 19% and 16% average for rivals.
- Meta allocated 39% of its total advertising spend to Muse in October, up from 23% in September, helping the app reach the 21st largest brand status in the US by ad impressions.
- Daily active users hit 2.5 million on October 16, a 15% week-over-week increase, while Muse maintained the No. 1 spot on the US App Store and Google Play for most of the period.
- Global comparisons favor ChatGPT, which reached 15 million downloads in its first 40 days due to wider market availability, whereas Muse is currently limited to the US and Canada.
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