Meta's Muse expands to all paid subscribers with ability to call U.S. businesses

·2026.11.13 07:22

Key point

The feature, previously limited to early adopters, is available to anyone on Muse's $20/month or $100/month plans.

Details

  • Meta's consumer AI agent Muse can now place outbound calls to U.S. businesses on behalf of users, a feature previously restricted to a select group of early adopters.
  • Access is limited to paid subscribers, with plans starting at $20 per month for 500 million Muse tokens per week and a higher tier at $100 per month for 3 billion tokens.
  • Muse has over 10 million users, and Meta chief AI officer Alexandr Wang cites use cases for calls to cable companies, the DMV, and restaurants without online reservations.
  • While competitors like Instinct and Google's Gemini offer similar capabilities, businesses often hang up on AI agents, though improved voice mimicry is making detection harder.
  • A recently added option to create a Muse email address is expected to roll out to free users soon.

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