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Cloudflare launches analytics and granular access policies for personal agents

·2026.11.04 23:00

Key point

New features allow site owners to identify specific personal agents in traffic data and set individual access rules like allowing or blocking them on ad-supported pages.

Details

  • Cloudflare introduces new analytics and access policies to help site owners distinguish personal agent traffic from other automated traffic and control their access.
  • Security Analytics now includes a "Personal Assistants" category in the Bot Analysis chart and a dedicated widget listing visiting agents and their request volumes.
  • Site owners can set granular access policies for supported personal agents, choosing to Allow, Block, or Block on pages with ads, distinct from general Search and Training bot policies.
  • For sites using Account Abuse Protection (early access), fraud teams can view which specific agent acted on behalf of a user during login or sign-up events to investigate potential abuse.
  • Cloudflare plans to develop privacy-aware methods to carry user context through agents, assess reputation, and establish accountability in future updates.
cloudflareaccess-controlfraud-detectionpersonal-agentsbot-analysissecurity-analytics
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