AI BriefingAI Tool Popularity Metrics Diverge: Perplexity Searches Down 55%, App Users Up 94%
·2026.11.14 17:22
Key point
Perplexity's US Google searches fell 55% while its app users rose 94%, highlighting divergent popularity metrics for AI tools.
Details
- Four distinct metrics for AI tool popularity in October 2026 show conflicting trends, with Perplexity's US Google searches dropping 55% year-over-year while its US app users increased 94%.
- ChatGPT leads chatbot-specific user counts with approximately 124 million monthly US searches, 52.7% of chatbot visits, 46.4% of app users, and 80.48% of referral traffic in September.
- Claude experienced a sevenfold increase in US searches from 1.22 million to 9.14 million monthly, yet accounted for only 8.9% of chatbot visits and 0.95% of referrals.
- Gemini ranks second across chatbot user metrics at 27.3% of searches, 27.7% of visits, and 10.91% of referrals, while Grammarly leads Chrome Web Store AI extensions with 40 million users.
- On OpenRouter, Claude Code processed 1.46 trillion tokens. Methodology limitations include reliance on one month of search data, coarse Google volume buckets, and name collisions for Gemini and Claude that inflate search counts.
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