Kurly Drives Up Membership Sign-up Rate by Introducing Motion to Quick Menu Icons

Kurly's product design team uses the quick menu section at the bottom of the main screen to drive entry into new businesses and event pages. During the initial structural design, a swipe-based flexible UI was applied to accommodate a minimum of 4~5 menus, improving the efficiency of menu rotation operations.

The icon style was changed to a solid type to resolve the issue of Kurly's existing line type visually clashing with the bottom tab bar. This is a strategy to secure menu visibility in the ATF (Above the Fold) area and give a fresh impression.

In particular, for the Kurly Members menu, motion was introduced to the icon to emphasize the high benefits relative to the subscription fee. As a result of applying a TO-BE plan that alternately displays the monthly subscription fee of 1,900 won and 10x the benefits through text and motion, it was verified to have contributed to an increase in membership sign-up rate. Kurly plans to continue optimizing the balance of the quick menu through ongoing management of visual fatigue and improvements to user experience.