Watching a Global Conference Together for 6 Hours: A Group Viewing Event for ProductCon - ProductCon London 2023

Participation in and Operation of ProductCon London 2023

The London session of ProductCon, the world's largest product manager event, ran from February 21 to 22, 2023, Korean time. The author participated online with colleagues via the Hopin platform, using the Chrome browser and Google Meet's subtitle feature to follow the live English talks in real time. Online participation was free, while in-person attendance required a paid ticket.

Key Session Content: Leadership and Product Growth

The main sessions emphasized the 'courage' required in product leadership. As industry culture shifts from simply executing tasks to distributing responsibility across teams, courage is needed from both leaders and team members. The session also introduced the Product-Led-Growth trend along with the Pareto Principle, which focuses on the core 20% of customers to generate 80% of results. The importance of viewing customers not as complainers but as partners in product improvement was also mentioned.

Expanding the Concepts of Agile and Product

As an agile coach, the author reaffirmed that 'product' and 'agile' are concepts combined to create high-quality software. The Agile Manifesto has influenced the shift from project-centered development to product-centered development, and a product resembles a living organism over the long term, from birth through growth. Panel discussions also covered recently emerging topics such as AI, data-driven decision-making, and global expansion strategies.