Turning Data Analysis Results into Badges, Giving Data a Story🪄

Kakao Bank launched the Badge Collection service, the first case of visualizing data analysis results directly within its app service. This service goes beyond a simple data summary—it is a Data Product that converts customer usage history into cute graphic badges, stimulating a desire to collect them and encouraging sharing.

From a data product perspective, this service leverages Derived data to provide useful information to customers, and also performs a Decision Support role that helps planners and designers make data-driven decisions.

To successfully design the badges, the planner (PM), product designer, and data analyst collaborated closely. In particular, setting different badge acquisition difficulty levels depending on the characteristics of customer behavior was key.

• One-off events: Set a high count threshold (e.g., checking a post)
• Considering continuity: Set a threshold for repeated use within a specific period (e.g., using a transit card)
• Considering consecutiveness: Set a threshold for consecutive days of use (e.g., logging in)

Additionally, reflecting Kakao Bank's characteristics, the service gives data an engaging story through badges such as the 'Lucky Seven' badge for 7 consecutive days of login, the 'Maturity Achievement' badge reflecting a high deposit product maturity completion rate, and the 'Walker's Love' and 'Nom Nom Doctor' badges reflecting customers' major spending patterns in the transportation and food industries.