AI BriefingBuilder Profile: Priyaa Kalyanaraman and Purvanshi Mehta
Key point
Former Microsoft PM Priyaa shares how she built the content platform Lica using Replit AI.
Details
Former Microsoft PM Priyaa Kalyanaraman is now the co-founder of Lica, a content platform that lets you create videos with a single click.
She participated as a solo hacker at the 2023 Craft Ventures AI hackathon, using Replit and AI as her engineering team. In 48 hours, she built DocuTok, which transforms boring documents into fun content, and won the $10,000 grand prize.
Priyaa took a systematic approach to development, from writing specs to using Replit AI to write code. She then repeatedly used Replit to quickly prototype ideas and gather user feedback, evolving DocuTok into Lica.
Today, Lica is built and hosted on Replit, and having recently raised a pre-seed round, it is pursuing innovation in the way content is created.
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