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A Timeline Look Back at 2023 Tech Event Sponsorships (KWDC, INFCON)

·2023.11.15 15:23

Key point

KakaoBank shares its experience running a corporate booth and branding while sponsoring tech conferences such as KWDC and INFCON in 2023.

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Details

This post contains a retrospective by a KakaoBank DevRel staff member on the tech event sponsorships and corporate booth operations carried out throughout 2023. The goal was to boost the effectiveness of tech PR and connect with the tech community.

The main sponsored events were as follows.

  • KWDC 2023: Korea's largest joint event for the iOS developer community
  • INFCON 2023: An annual tech conference hosted by Inflearn

In running the booth, the focus was on conveying KakaoBank's tech culture and ways of working. As giveaways, they produced and distributed towels, which were both practical and carried the brand message, and stickers, a means of self-expression for developers.

Also, rather than simply showcasing products, they ran a consultation booth staffed jointly by HR personnel and working developers in order to communicate 'how it feels to work as a developer at KakaoBank.' To this end, they held a staff orientation beforehand to share operating guidelines and divide up roles.

devreltech-conferencedeveloper-relationskakaobankkwdcinfcon
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