AI BriefingWho visits Oliveyoung's tech blog, and how many?
Key point
Oliveyoung introduced Google Analytics to analyze the types of visitors to its tech blog and their inflow channels.
Details
Oliveyoung decided to introduce a web data log analysis tool to analyze the types of visitors to its tech blog and set the direction for its content.
Among the many analysis tools available, the reason they chose Google Analytics (GA) was its overwhelming market share, low cost, and precise analysis capabilities using its segment system. Through this, they aim to identify visitor counts and referral sources to provide a better experience for users.
Applying GA is very simple. After creating a Google Analytics account, you can build a tracking environment for all pages just by inserting the provided gtag.js code into the <header> section of the website.
In particular, since web pages have the characteristic of loading from the top, it is advantageous to place the script in the <header> rather than the <footer> to minimize data loss and enable faster measurement.
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