Banksalad Launches App Widget Feature Through Internal Hackathon… 50% of Ideas Turned into Services

Banksalad rapidly launched the Banksalad App Widget feature through an internal hackathon. Under the philosophy that 'speed creates completeness,' this hackathon simplified complex deployment procedures to create an environment where a service could be released in just two days.

Of the 10 ideas pitched at last year's hackathon, 5 turned into actual services, recording a 50% launch success rate. At this hackathon as well, the App Widget feature was rapidly launched, and budget-setting and money-transfer functions for household finance tracking can be checked on both Android and iOS. This is regarded as a particularly useful feature for daily household budget users.

The hackathon was open to members from various roles beyond planners, designers, and developers, including finance team staff. It operates in a way where the person who pitches the idea becomes the team lead, and interested members join in. The company encouraged participation by providing meal support from breakfast to late-night snacks, along with incentives such as special goods, Apple TVs, and camping equipment.

The event was divided into a Product Division and a Productivity Division. The Product Division verifies user response through pure organic inflow metrics, while the Productivity Division aims to improve internal work efficiency. Banksalad plans to continue discovering high customer-impact services based on the know-how of its members.