Banksalad Unveils 'MyData Map' Highlighting MyData Scalability

Banksalad has proposed a MyData Map to survey the expansion of the MyData market. This map goes beyond credit information and public MyData to include data specifications across all industries such as commerce, transportation, telecommunications, education, and health, and even identifies social relationship information and secondary data that affect individuals' lives.

The core value of MyData utilization is defined by 5 patterns: integration, combination, assurance, transfer, and expansion. The goal is to create innovative services that were previously impossible through cross-industry data connection and analysis, and to resolve information asymmetry.

The MyData business is essentially similar to a digital platform business. As an individual-centered open commerce platform, it has a two-sided market structure, and from a B2B perspective, it performs the roles of data Aggregator and solution provider. Additionally, from a B2C perspective, it provides hyper-personalized curation based on customers' right to data portability, moving away from the existing enterprise-centered method of selling strategic products.