SK Planet's Story of Building the Brand Website for 'RB ARHIS,' Its IoT Road Surface Detection Solution

Ahead of the ITS World Congress held in LA, USA in September 2022, SK Planet built a brand website for RB ARHIS, its AI-based road hazard detection solution. This project was carried out with the goal of promoting the service and strengthening its brand image for overseas expansion.

RB ARHIS is a solution that collects vehicle driving sounds and analyzes them with AI to detect road hazards such as black ice in real time. Under the 'Blue road' concept, the website was designed to visually convey the technology by applying the ARHIS Cube graphic motif along with scroll-responsive motion based on Framer.

During the design process, the team followed the RB Rubix brand system and used a blue-blue color reflecting the black ice keyword. In addition, a responsive design was applied that considered not only PC and mobile but also tablet resolutions, and the strategy was to produce the English version first and then expand it into a Korean version.