SK Planet Unveils 'play AR', a Web AR Marketing Solution Requiring No App Install

SK Planet unveiled play AR, a Web AR-based marketing solution that removes the burden of app installation and improves accessibility. While existing Native AR had the entry barrier of requiring an app install, play AR allows users to instantly access AR content in the browser simply by scanning a QR code.

Tech Stack and Optimization

play AR utilizes A-Frame, AR.js, and Vue.js as its core tech stack. It builds 3D scenes with A-Frame, strengthens image tracking and location-based features with AR.js, and renders AR content component by component without page transitions through Vue.js's SPA structure.

To improve performance, it uses lightweight 3D models in GLTF/GLB format and reduces GPU load through shader optimization and marker-based tracking. It also applies progressive loading to shorten initial loading time.

Template-Based Campaigns

The solution is designed to be template-based, allowing various AR experiences to be implemented through back-office configuration alone. The main event scenarios are as follows:

• Item Catch type: Collect items on AR to receive coupons or rewards
• Image Scan type: Scan product images or logos to activate AR content
• Photo type: Take photos with 3D objects and encourage sharing on SNS
• Docent type: Provide GPS location-based guidance and mission-completion rewards

It has secured real-world application cases at KakaoPay Securities, Starbucks, Paradise City, and others, and plans to increase campaign utility through further customization going forward.