AI BriefingKPMG Withdraws AI Usage Report Due to AI Hallucinations
Key point
KPMG withdrew an AI usage report that contained factually inaccurate content caused by AI hallucination.
Details
Global professional services firm KPMG has withdrawn a report titled 'Redefining excellence in the age of agentic AI.' The withdrawal came after several organizations raised objections that the report distorted their actual AI usage cases.
Research group GPTZero pointed out that multiple errors in the report stemmed from AI hallucination. This appears to be an issue that arose from KPMG using AI to write a report about AI.
Key points:
- UBS, the UK's National Health Service (NHS), Swiss Federal Railways (SBB), and Transport for London (TfL) stated that the report's content was factually inaccurate or misleading.
- KPMG said it removed the report from its website while conducting an internal investigation.
- KPMG emphasized its guidelines for responsible AI use, including human oversight for content verification and independent source checking.
- Last month, EY similarly withdrew a report on loyalty programs that contained fake footnotes and AI hallucinations.
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