AI BriefingVisa Integrates Payment Feature into ChatGPT
Key point
Visa is integrating its payment network into ChatGPT, enabling AI agents to directly purchase items on behalf of users.
Details
Payment giant Visa has announced that it will integrate its payment network into ChatGPT. This will enable AI agents to go beyond simple product recommendations and perform autonomous shopping — using the user's credit card to directly complete orders.
For example, if a user asks a chatbot to "find and buy wireless headphones under $150," the AI agent will handle everything from search to payment. Visa's Chief Product Officer (CPO) Jack Forestell emphasized that for AI to directly carry out purchases, a new, different level of trust-building is required.
This partnership is also expected to be a significant achievement for OpenAI, which has been expanding its shopping features for over a year now. Meanwhile, Visa plans to develop two new security protocols by 2026 to prevent AI-targeted fraudulent stores and fraudulent transactions.
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