The Team Behind a K-Beauty Platform in 150 Countries: The Story of Oliveyoung Global Engineering Center's First Workshop

On November 27, 2025, Oliveyoung Global Engineering Center held its first workshop to share its 2026 company-wide strategy and center keywords.

The event consisted of an external expert lecture, a GenAI hackathon, strategy alignment, and a roadmap ideathon. Tobl AI CEO Ho-hyun Yoo gave a lecture on the present and future of vibe coding, and a Google Cloud Customer Engineer led pre-training on Vertex AI and GenAI utilization.

In the hackathon, 13 teams built global business service MVPs within a limited time, and the winning projects were a cosmetics image generator based on Oliveyoung's BI, a country-specific promotional image auto-generator, and a large-scale commerce review AI summarization, classification, and tagging system.

The core takeaway of the workshop was reframing GenAI not just as a productivity tool but as a technology that changes how problems are defined and how people collaborate. In the ideathon that followed, roadmap ideas emerged including personalized subscription packages, data-driven push notifications, one-click payment, and integrated logging and monitoring.

Oliveyoung Global Engineering Center is the organization supporting the Global Mall operating in around 150 countries and around 1,100 K-beauty partner companies, and it is also preparing system upgrades ahead of the offline store openings at Pasadena and Westfield in LA, USA in May 2026.