Play It Green Expands Sustainability Education with ElevenLabs

Play It Green is a B Corp-certified sustainability company founded in 2021 by Richard Dickson and Chris Thair. The company operates a three-stage model that reduces footprint through weekly education, restores nature through verified planting, and returns 10% of revenue to charities chosen by customers.

Restoration projects extend to mangroves along the Kenya and Tanzania coasts, agroforestry in Senegal, and Indigenous-led sea kelp regeneration in Canada. Each site tracks long-term ecological and social outcomes through satellite data, bioacoustic sensors, and field surveys.

Play It Green places an ElevenLabs Audio Native player at the top of every article, offering reading and listening together. It's a device that broadens inclusion for commuting readers, multitasking users, and those with visual impairments or other accessibility needs. CEO Richard Dickson said ElevenLabs has increased the clarity and reach of message delivery, allowing the editorial team to focus more on storytelling, impact measurement, and community engagement.

Gains in efficiency have translated directly into on-the-ground impact. In Kenya, women lead mangrove planting teams and generate stable income, and across restoration sites, about 1,675 people have gained improved access to clean water. Also, about 1,686 people, including employees and their families, now receive health insurance benefits, while soil and food security are being restored in Senegal, and kelp forest regeneration with significant cultural and ecological meaning is underway in Canada.

Results have followed as well.

• In its first B Corp assessment, the company ranked in the top 10% worldwide, and in the governance category, it ranked in the top 2%.
• More than 50 charities have been supported through the Regive model.

Looking ahead, the company plans to pursue the next 1 million trees planted and expansion into new sectors, while applying ElevenLabs tools and additional AI-driven content creation more broadly. This case shows the practical value of voice technology in helping a small team reach more people consistently and inclusively.