At Cannes Lions, NVIDIA Partners Signal an AI-Driven Reshaping of Advertising and Marketing

If the digital era gave advertising speed, the AI era is bringing Autonomous Operations. Leading companies participating in Cannes Lions showcased how NVIDIA technology is maximizing creativity and boosting operational speed at enterprise scale.

Alembic analyzes the causal relationship between marketing activities and actual growth through its Causal AI platform. Using the NVIDIA DGX Vera Rubin NVL72 system, the company builds true causal models—rather than mere correlations—from vast datasets, providing executives with precise evidence of where capital is being wasted and what drives business outcomes.

AWS offers a stack for the adtech industry that combines cloud infrastructure with NVIDIA GPU-accelerated computing. By leveraging NVIDIA Triton Inference Server, it enables AI-driven bidding within real-time auction windows, allowing companies to shift from rule-based decisions to AI-powered bid optimization models.

Criteo used NVIDIA Blackwell GPUs and the NVIDIA cuEmbed library to roughly double model training speed. This achieved efficiency gains of about 17,000 GPU hours saved annually, and powers a sophisticated recommendation system built on large-scale shopper timeline data.