AI Briefing#ad-tech
The latest AI and developer news about #ad-tech, with the original source and a short summary.
The latest AI and developer news about #ad-tech, with the original source and a short summary.
The new Flink-based pipeline processes hundreds of thousands of events per second during live events with negligible errors, eliminating single points of failure in ad serving.
OpenAI plans to unveil Managed Agents, similar to Anthropic's, at its September DevDay, and demonstrate a feature that provides agent links instead of ads.
Toss directly implemented MRAID-standard-based playable ads to improve game ad performance.
NVIDIA partners showcased AI-powered automation of ad operations and smarter decision-making at Cannes Lions.
An analysis of 20 AI chatbots found that 17 sent third-party tracking code.
Pinterest improved ad relevance and ROAS with a sequential recommendation model that integrates real-time context.
Google launched an AI advertising project for small businesses with three advertising icons.
OpenAI introduced ChatGPT Ads Manager beta with CPC and CPM execution.
OpenAI has expanded ChatGPT ad purchasing through partners and a self-serve Ads Manager.
OpenAI has prepared a consent-managed conversion pixel for ChatGPT ads targeted at the EU.
OpenAI is preparing a ChatGPT ad measurement pixel aligned with EU regulations.
Google and Meta have grown their ad revenue by applying generative AI to ad creation and targeting.
An open-source, Claude Code-based ad audit skill automatically checks 7 platforms.
Evidence has surfaced that ad units and tracking tokens are mixed into the ChatGPT response stream.
StackAdapt is piloting the sale of ChatGPT ads based on prompt relevance.
To increase the expressiveness of ad ranking models, the team moved away from the existing Two-Tower architecture and built a new GPU-based serving architecture.
Kakao revealed a real-time ad serving bucket system and LLM-based spam classification with reasoning capabilities.
Proven effective through A/B testing after application to ad templates, it was expanded into an internal shared library.
OpenAI and Vox Media have signed a strategic partnership for content utilization and AI product development.