AI BriefingAI Chatbot Web Tracking Problem
Key point
An analysis of 20 AI chatbots found that 17 sent third-party tracking code.
Details
After entering the same prompt, "pregnancy test near me", into 20 popular AI chatbots and comparing their tracking configurations, 17 were found to send some data to third parties.
15 shared chat URLs or conversation IDs with advertising, analytics, and social tools, and some session replay tools even collected readable portions of prompts and responses.
The key point is that AI chatbots are ultimately web apps too. The pixels, analytics scripts, support widgets, conversion tracking, and session replay used on the existing internet are attached in the same way, and as a result, the information users leave behind can become not just click records but sensitive questions, conversation identifiers, and account metadata.
This issue serves as an empirical case showing how AI service operators should design and audit their privacy and tracking stacks.
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