AI BriefingOpenAI Expands ChatGPT Ad Purchasing Options
Key point
OpenAI has expanded ChatGPT ad purchasing through partners and a self-serve Ads Manager.
Details
OpenAI has expanded how ChatGPT ads are purchased and managed. Moving beyond the previous approach of direct operation by a small number of advertisers, it now offers execution through partners alongside a beta self-serve Ads Manager.
US advertisers can directly register accounts, add payment information, set budgets, bids, and pacing, upload ads, and launch and manage campaigns in the new Ads Manager. OpenAI named Dentsu, Omnicom, Publicis, WPP as agency partners, and Adobe, Criteo, Kargo, Pacvue, StackAdapt as technology partners.
The billing method has also expanded from a CPM-centered approach to include CPC bidding. In addition, OpenAI introduced Conversions API and pixel-based measurement, allowing outcomes such as purchases, leads, and sign-ups to be checked in aggregate, and stated that conversation content or personal information is not shared with advertisers.
OpenAI explained that it will grow the ad platform in stages while maintaining the principles of independence of answers, privacy of conversations, and user control.
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