OpenAI to Unveil 'Managed Agents' Similar to Anthropic at DevDay 2026

OpenAI is set to unveil Managed Agents as a core topic at DevDay 2026, taking place on September 29, 2026, in San Francisco. This feature is a broad implementation following Anthropic's current offerings, targeting developers and enterprises.

Features and Competitiveness of Managed Agents

OpenAI's Managed Agents include the creation of diverse agents and environments, enabling specific skills and plugins, and supporting Self-hosted environments. Codebase analysis confirms that it is highly similar to Anthropic's features, and it is available for generation from the start via the OpenAI Developers Plugin. OpenAI's competitive edge lies in providing advanced models with robust computer-use capabilities, with securing price competitiveness being the key challenge.

Ad Replacement and Agent Integration Scenarios

At DevDay, a demo for business customers is expected to showcase a feature where ads within ChatGPT directly resolve to agents. Instead of traditional informational ads, users will receive agent links that guide them through processes, and these agents are expected to handle and optimize conversion funnels more effectively than existing ad solutions. This shift could pose a serious threat to major advertisers such as Meta and Google, but it is currently in the speculation stage.