What happens when advertising legends make AI ads for small businesses

Google is launching The Small Brief, teaming up with three advertising icons to create campaigns for small businesses each of them supports. The participants are Susan Credle, Jayonta Jenkins, and Tiffany Rolfe.

The creators will use Google's AI creative studio Flow without limits to turn small business brand stories into studio-quality ads. Google hopes this attempt will serve as an opportunity to expand AI adoption among other creatives and small businesses as well.

Google explained that AI tools help small businesses in the following ways:

• Help small businesses achieve big-brand-level impact.
• Create studio-quality ads that reflect their unique voice and style.
• Contribute to finding their next customers.
• Simplify workflows.

The completed campaigns and each creative's production process will be revealed in June.