ElevenCreative Launches Ads Engine

ElevenCreative has launched the Ads Engine, which transforms existing ad creative for various languages and markets and sends it directly to Google, Meta, and LinkedIn. The core goal is to solve the massive costs and long production timelines that have plagued the existing ad localization process.

The Ads Engine connects directly to the user's ad account and begins work based on existing performance data. Key features include:

• Multimodal Localization: In addition to text translation, it simultaneously performs text edits within images, adjusts image composition, and dubs video.
• Dubbing V2: For video ads, it reproduces the original speaker's tone, emotion, and pace as-is, producing results that sound as if they were recorded directly in the target language.
• Workflow Automation: Reusable Template functionality, including an approval process, streamlines repetitive campaign work.

Going beyond simple translation, it also adjusts visual elements to fit cultural context, and offers an Ad Fatigue Detection feature that detects when ad performance is declining. Going forward, the plan is to expand into an optimization loop system that analyzes performance data to automatically generate and deploy new variant creative.