OpenAI Expands ChatGPT Ads to 7 Southeast Asian and Taiwan Markets, Serving Over 60 Countries

OpenAI has launched ChatGPT Ads in seven Asian markets—Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam, and Taiwan—expanding its service coverage to over 60 countries. This expansion follows previous launches in the Asia-Pacific region, including Australia, New Zealand, Japan, South Korea, and India, enabling businesses of various sizes to leverage AI-driven advertising channels.

Ad Exposure Criteria and Privacy Policy

Ads are displayed only to users on the Free and Go plans, while Plus, Pro, and Enterprise subscribers can use the service without ads. OpenAI maintains its principle of not providing conversation content to advertisers and not selling customer data; ads are clearly distinguished from ChatGPT's responses. Users can control ad personalization settings.

Market Performance and Partnerships

Within less than 200 days of launch, ChatGPT Ads achieved $1 billion in annualized revenue, with tens of thousands of advertisers currently active. Shopee is expanding its partnership into Southeast Asian and Taiwan markets to enhance e-commerce experiences through AI. Advertisers can access the platform via the OpenAI Ads Solutions team, agency partners such as dentsu, Havas Media, Omnicom Media, Publicis Groupe, and WPP, and self-service through Ads Manager.