Choco Automates Food Distribution with AI Agents

Food and beverage distribution platform Choco faced a bottleneck where orders arriving in various forms—emails, texts, voice messages, and even handwritten notes—had to be manually entered into ERP systems. This process was slow and error-prone, becoming a major obstacle to scaling the business.

Choco solved this problem by integrating the OpenAI API at the core of its platform. The newly introduced OrderAgent analyzes multimodal inputs such as emails, SMS, and images, converting them into structured ERP order data. Additionally, the VoiceAgent, built on OpenAI's Realtime API, enables customers to place orders naturally over the phone, allowing for 24-hour order intake.

Beyond simple workflow automation, the key was building an intelligent system that understands implicit context such as customer-specific SKU mapping and delivery patterns. To achieve this, Choco rapidly integrated speech-to-text, embeddings, and function calling technologies into its infrastructure.

Key results include:

• Processing over 8.8 million orders annually
• 50% reduction in manual order entry
• 2x improvement in sales team productivity
• Maintaining an error rate below 1-5% while supporting 24/7 order intake