AI Briefing
KO

Microsoft's real AI strategy is not chatbots

·2026.07.07 09:00

Key point

Microsoft aims to vertically integrate the AI value chain, from the customer touchpoint to cloud services, going beyond chatbots.

Details

Microsoft's core AI strategy is not limited to simply providing chatbot services. Their true goal is to vertically integrate the enterprise AI value chain.

To this end, Microsoft aims to control every path, from the frontline where customer interactions occur to the cloud services that process the data. Through this integration strategy, they are making moves to dominate the AI ecosystem as a whole.

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