AI BriefingBBVA and OpenAI Advance Partnership for Global Banking Innovation
Key point
BBVA is partnering with OpenAI to deploy ChatGPT Enterprise to 120,000 employees worldwide and transition to AI-native banking.
Details
BBVA has signed a multi-year strategic AI transformation program with OpenAI. Through this partnership, ChatGPT Enterprise will be deployed to 120,000 employees worldwide, a 10x expansion from its existing scale.
The program aims to innovate customer experience, improve ways of working, and optimize internal operations. Specific areas of application include the following:
- Strengthening customer interactions and banker support
- Streamlining risk analysis
- Redesigning internal processes such as software development and employee productivity support
BBVA has already been running AI at a smaller scale since May 2024, achieving results where employees saved approximately 3 hours of work time per week. This expansion will roll out across 25 countries and will include security and privacy controls along with tools for creating AI agents connected to the latest models and internal systems.
BBVA is also operating Blue, a virtual assistant for customers, based on OpenAI models, and plans to integrate its products and services so that customers can directly interact with banking services through ChatGPT in the future.
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