ChatGPT Introduces 'Shopping Research' Feature

ChatGPT has introduced a shopping research feature that researches products on behalf of users and helps them make the best choice. When a user describes the features of a desired product, ChatGPT asks smart questions and researches a variety of high-quality sources across the internet to generate a personalized buying guide.

This feature goes beyond simple price checking to support in-depth decision-making, including comparing products, analyzing constraints, and identifying trade-offs. It performs particularly well in categories where detailed information matters, such as electronics, beauty, home appliances, and sporting goods.

Key use cases include the following:

• Discovering new products: Recommending the best products to fit a budget and specifications
• Finding similar products: Searching for products with a similar style based on a photo
• Comparing products: Comparing the pros, cons, and suitability of multiple models
• Gift recommendations and deal finding: Suggesting gifts tailored to a specific person and checking for discount information

This feature is currently rolling out sequentially to Free, Go, Plus, and Pro users on mobile and web. In addition, ChatGPT Pro users can proactively receive customized buying guides based on their past conversations through ChatGPT Pulse.