AI BriefingOpenAI and Target Sign Partnership to Deliver New AI-Powered Experiences
Key point
OpenAI and Target are partnering to launch a Target app within ChatGPT and introduce AI across the company.
Details
OpenAI and Target are strengthening their partnership by introducing a Target app within ChatGPT. Customers will enjoy a conversational shopping experience where they can receive personalized recommendations, add multiple items to their cart at once, and check out via Drive Up, Order Pickup, or delivery.
Target has already deployed ChatGPT Enterprise to 18,000 headquarters employees to boost work efficiency. The company is also leveraging the OpenAI API to integrate AI across its business, including supply chain forecasting, optimizing store processes, and personalizing digital experiences.
Key AI solutions include:
- Agent Assist and Store Companion: Help store employees instantly provide customers with accurate information and support price matching, returns, and more.
- Shopping Assistant and Gift Finder: Provide personalized gift recommendations and shopping experiences through conversational tools.
- Guest Assist and JOY: Quickly resolve inquiries from customers and vendor partners; in particular, JOY has learned from over 3,000 FAQs to provide vendors with instant answers.
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