AI BriefingMitchell Hashimoto's Remarks
Key point
Mitchell Hashimoto pointed out the conservative decision-making tendencies of TDMs.
Details
Mitchell Hashimoto said that most Technical Decision Makers(TDMs) are more strongly motivated by not getting fired than by enjoying trying new things.
He pointed out that instead of touching products on weekends, these decision-makers follow the trends set by analysts like Gartner and McKinsey and by public sentiment. So when signals appear suggesting that keywords like "AI strategy" or "context" matter, a message that sounds like "Context Engine for AI Apps" works more persuasively.
The original text is a quote collected by Simon Willison on May 12, 2026, capturing a remark made during a conversation about the Redis homepage design.
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