Mahindra

Mahindra & Mahindra is a multinational group headquartered in Mumbai, India, operating businesses across automotive, tractors, IT, and finance. The group's dedicated AI organization, Mahindra AI, is responsible for applying AI across multiple businesses to improve efficiency and customer experience.

Ahead of the XUV 7XO's launch in January 2026, call center capacity emerged as a major challenge as re-engaging new and lapsed leads, handling inquiries, and booking test drives all surged at once. Instead of expanding headcount, Mahindra AI chose to handle this at scale with an AI voice agent.

The voice agent, built by pairing nAIna with ElevenLabs Text to Speech, automated outbound calls with natural speech and low latency, while maintaining a human-like conversational flow. It also enabled round-the-clock responsiveness outside standard operating hours, creating a structure that could absorb the launch peak.

The campaign generated additional valid inquiries and achieved a conversion rate increase of about 8% compared to the previous approach. Mahindra AI plans to expand this model beyond future launch campaigns to dealer inquiry routing and other customer engagement workflows.