Ramp Accelerates Creative Production with ElevenLabs

Ramp's brand and creative team adopted ElevenLabs for new product launches and brand campaigns. This allows them to quickly prototype script ideas, refine messaging before recording, and maintain a consistent brand voice across content.

In particular, AI voice offers excellent flexibility for last-minute script changes. During the recent launch of the accounting agent, ElevenLabs' AI voice was used as 'the official voice of Ramp.' This enabled instant edits and tone testing during post-production without re-recording, maximizing production efficiency.

It also proved effective on projects requiring a high degree of focus. During the production of a Super Bowl ad, they cloned Saquon Barkley's voice to test delivery, pacing, and tone before filming. This allowed them to perfectly capture the necessary shots within a limited shoot time.

For regular product announcement videos as well, they use ElevenCreative to generate audio drafts and review pacing and length in advance. This refines messaging before final recording and reduces rework, optimizing the overall creative workflow.