Promega Accelerates Manufacturing, Sales, and Marketing with Leadership-Driven ChatGPT Adoption

Promega, a leader in the life sciences field, has recently adopted ChatGPT company-wide to accelerate the speed of product delivery. This innovation, initiated under the leadership of CEO Bill Linton, has now grown to the point where 80% of all employees use more than 1,400 custom GPTs in their work.

In manufacturing, the company is optimizing complex operational processes.

• Equipment replacement cycle and cost forecasting: Shortens the time needed to plan capital equipment investments.
• Accelerated knowledge acquisition: Custom GPTs call the Public API to gather complex data, such as protein specifications, within seconds.
• QA automation: GPTs integrated with Power Automate save over 600 hours of work annually and enable rapid response to customer requests.

The sales and marketing teams developed tailored GPTs to manage their vast product portfolio.

• My Prospecting Pal GPT: Cuts prospect analysis time by 1 to 4 hours per customer, allowing sales reps to focus more on relationship-building.
• Email Marketing Strategist GPT: Cuts the time from content creation to campaign execution in half, saving 135 hours of work time.

This success is attributed to leadership's proactive role through the AI Advisory Council. They take the approach of providing teams with sufficient licenses and tracking company-wide usage to identify high-value use cases.