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Meta Sets Up Its AI Account on Threads So It Can't Be Blocked

·2026.05.14 05:22

Key point

Meta is testing a feature on Threads that prevents users from blocking the Meta AI account, sparking user backlash.

Details

Meta is testing a feature on the Threads platform that lets users tag the Meta AI account to get answers to questions or conversational context. This is similar to the way users tag xAI's Grok.

The feature is currently being piloted in Argentina, Malaysia, Mexico, Saudi Arabia, and Singapore, but controversy has arisen after users discovered that they cannot block the Meta AI account.

Key details are as follows:

  • Unable to block: Unlike regular accounts, the menu on the Meta AI profile has no block option, and there are reports that attempting to block it results in an error.
  • User backlash: Strong user complaints have emerged, with 'Meta AI can't be blocked' trending within Threads.
  • Meta's response: Meta explained that if users want to see fewer replies from Meta AI, they can use the 'Not interested' option, or mute or hide the replies.
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