A Bigger Wave Made Together: Behind the Scenes of Banksalad's Pit Stop

Banksalad has run Pit Stop, a quarterly event to look back on the past and prepare for what's next, and the Q4 2024 event was planned as a meaningful occasion to mark the successful completion of the turnaround that had continued since 2023.

The core concept of the event was New Wave. It captured the changes and new trends expected in 2025, allowing members to feel a hopeful and dynamic sense of direction. Combining the meanings of 'a new wave' and 'one continuous, ongoing big flow,' the journey of rising and falling toward success was interpreted as a single wave.

The slogan initially started as the English phrase Ride The Wave, but the direction was reset to reflect feedback that a message members could intuitively understand was more important. Within a short period, many copy options were reviewed and refined into Korean-centered expressions, and in the process this also became an opportunity to shift toward a user-centered mindset.

The design attempted a different tone and manner from previous events. The key visual was built using a node system in a 3D tool, so that patterns were automatically generated when values were entered, graphically expressing the shifting flow of waves. The logotype was also produced in both horizontal and vertical versions to convey rhythm and dynamism, considering various use cases.

With a preparation period of only about a month, how the work was executed also mattered.

• Frequent in-person meetings enabled fast decision-making
• Ownership and R&R were clearly divided by task
• A master document consolidated design file paths, deadlines, and vendors in one place.
• The People team set up a scrum twice a week in advance to speed up communication.

The scale of the event and the support behind it also grew compared to before. Interest from management was high, and the People team and BX team operated almost like a single TF, expanding programs that members could directly enjoy and participate in, such as a photo booth, catering, goods, performance presentations, and the Banksalad Awards. On-site reactions were enthusiastic, with people taking posters home or posting photos on Instagram, and feedback such as "thank you for making this event" was heard.

The retrospective also yielded clear insights. Beyond making the event itself highly polished, it was important to create a structure where members could fill in the blanks and complete the experience together, and it was confirmed that offline production work needs a longer lead time. For the next event, the plan is to elevate the experience even further through more participatory content, spatial design, and regularly scheduled VOC collection.

This Pit Stop was not just an event to wrap up the past year, but became a starting point for moving toward an even bigger growth curve in 2025. Amid this flow of change, Banksalad continues to connect as one team and prepare to create an even bigger wave.