AI BriefingSalesforce Spends $300 Million on Tokens
Key point
Salesforce will spend $300 million on Anthropic tokens this year while halting new engineer hiring.
Details
CEO Marc Benioff revealed on the All-In podcast that Salesforce will spend about $300 million on Anthropic tokens in 2025. This cost is mainly used for internal coding work.
Key changes:
- Zero new software engineer hires since January 2025
- AI handles 30-50% of all work
- Customer support staff reduced from 9,000 to 5,000 using AI agents
- Agentforce product ARR grew 169% year-over-year to reach $800 million
Budget previously used for payroll expansion is being redirected to token costs. Benioff described this not as a temporary cost-cutting measure but as a structural change.
This case is regarded as concrete data showing the real impact of AI adoption at large enterprises on workforce structure and budget allocation.
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