How Olive Young Global Mall Introduced Address Autocomplete and Verification Solutions

Olive Young Global Mall carried out an order process optimization project to solve the shipping hold problem caused by address entry errors. Previously, customers had to manually enter 5 pieces of shipping information, which frequently led to typos, resulting in an average of 30~40 shipping holds per day and wasted operational resources.

To solve this, the team analyzed overseas address systems and introduced an address autocomplete feature. Considering the different address systems by country, the system was designed so that only addresses from the relevant country are suggested during search, improving search efficiency. In particular, the input steps were optimized to reflect the special characteristics of countries like Singapore and Hong Kong, which do not have states or postal codes.

In addition, to prevent errors that could occur during manual entry, an address verification feature was introduced to check the validity of the address before order submission. Through this, the previously complex shipping address input steps were significantly shortened to 3 steps, improving the customer's ordering experience while also securing efficiency in logistics operations.