SK Planet Builds 'Wezuro' Reward Platform Brand by Spinning Off OK Cashbag Shopping Rewards

SK Planet has spun off the existing shopping rewards service within OK Cashbag to launch a new reward shopping platform called Wezuro. The core of this move is a shift to a vertical app in order to improve the complicated entry paths of the super app and to acquire new customers by targeting the MZ generation.

The brand vision was defined as 'Making every shopping moment beneficial,' and to realize this, four core values were established: Seamless, Connective, Beneficial, and Ritual. In the logotype, 'we' symbolizes flexibility and accessibility, while 'zuro' symbolizes the formation of a friendly habit.

The visual identity uses black as the primary color to convey a chic, trendy impression, with a secondary color adding vibrancy. In particular, the 'Z bookmark' motif and geometric symbols visualize the habit of bookmarking favorites and the value of connection. Going forward, Wezuro plans to grow into a personal shopping bookmark platform that gives users a sense of Daily Potential.