Google Officially Announces Ads Will Appear in AI Mode Search Results

Google is newly introducing Gemini-based ad formats into AI Mode search results and general Search.

In AI Mode, two types of ads are being tested.

• Conversational Discovery ads: ads are structured to respond to users' specific questions.
• Highlighted Answers: highly relevant ads are shown within AI Mode's recommendation lists.

Both formats display an independent AI explanatory note alongside the ad, and also maintain a Sponsored label. Google explained that Gemini evaluates and summarizes product/service information to provide context.

The next stage of AI ads is also being added across Search overall.

• AI-powered Shopping ads: Gemini generates product recommendations and customized descriptions tailored to search intent.
• Business Agent for Leads: switches to a chat-style agent within the ad, providing answers based on the website.

Google is also expanding the Direct Offers pilot.

• Supports promotion bundling such as discounts, giveaways, and local coupons.
• Added native checkout integration for UCP merchants.
• Expands the scope of offer exposure to travel partners like Booking and Expedia.

Google stated that it will continue testing these formats to create a more immediately actionable ad experience in AI Mode and Search.