AI BriefingIsraeli PR Efforts Attempt to Influence LLM Responses
Key point
An Israeli PR firm is running a campaign to disseminate specific information in order to influence how LLMs respond.
Details
In response to declining support in the United States, Israel has launched a campaign to influence how large language models (LLMs) such as ChatGPT answer questions regarding the Gaza Strip and the Israel Defense Forces (IDF).
According to FARA (Foreign Agents Registration Act) documents recently filed with the U.S. Department of Justice, approximately ten articles published on the Hanover Institute for Public Policy website were identified as part of a $100,000 campaign. The campaign aims to "create and distribute fact-based informational materials" to educate the American public on Israel-related topics.
Neutral testing has confirmed that both ChatGPT and Perplexity cite materials from this institute when answering questions related to the Gaza Strip, anti-Zionism, and antisemitism.
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