Brandi Signs Contract to Adopt Recommendation AI

Upstage has signed a recommendation service adoption and usage contract with Brandi Co., Ltd., and will provide hyper-personalized recommendation AI to the women's fashion shopping app Brandi and the men's shopping app Hyber, among others. The core of the service is strengthening customized product recommendations by analyzing customer preferences and product data starting from the app's very first screen.

In Brandi's verification process, Upstage's recommendation AI outperformed a global Company A's solution by more than 1.5x on key metrics such as click-through rate and transaction conversion rate. Upstage stated that it secured optimal performance through model competition among its internal recommendation AI team, Kaggle Challenges team, and Hong Kong Global Residency team.

Brandi is a vertical commerce platform that has surpassed 20 million cumulative app downloads and KRW 1 trillion in cumulative transaction value. With this contract as a springboard, Upstage plans to expand its Seargest (search+suggest) technology into commerce, and by year-end also plans to launch Upstage AI Pack, a no-code/low-code solution combining OCR, recommendation, and semantic search.

• Brandi: A women's fashion shopping app that also operates Hyber and Seoul Store
• Recommendation AI performance: Outperformed global Company A by more than 1.5x on CTR and conversion rate
• Technology expansion: Plans to launch Upstage AI Pack, integrating recommendation, search, and OCR
• Global validation: Silver medal in the H&M recommendation competition, paper presented at The Web Conference 2022