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Enterprise AI Adoption: The Gap Between Productivity Expectations and Low ROI

·2026.05.26 10:41

Key point

Enterprise AI adoption aims to boost productivity, but it faces challenges of low ROI and employee resistance.

Details

According to a survey by Writer.com, AI adoption within enterprises is directly linked to workforce survival issues.

Key Metrics and Workforce Changes:

  • 60% of companies said they plan to fire employees who fail to use or refuse to use AI.
  • 77% said they would exclude employees who resist AI from promotions or leadership roles.
  • 92% of C-suite executives are cultivating 'AI super users,' who show 5x higher productivity than regular employees.

Light and Shadow of Adoption, and Conflict:

  • While 97% of executives acknowledge the benefits of AI, only 29% of companies reported meaningful ROI (return on investment) through generative AI.
  • 48% of companies said AI adoption has been a major disappointment.
  • Internal conflict is also serious, with 54% feeling that AI is dividing their company. In particular, 29% of all employees, including 44% of Gen Z, admitted to undermining their company's AI strategy.

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