AI Briefing
KO

What AI Changed Wasn't the Work—It Was the People

·2026.03.13 11:20

Key point

Woowa Brothers maximized work efficiency through the 'AI Dive Deep' program, in which non-developer roles directly solve real-world problems using AI.

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Details

Woowa Brothers ran the AI Dive Deep program for colleagues overwhelmed by repetitive tasks. Rather than simply teaching how to use AI, the program focused on giving participants the experience of directly solving their own real-world problems with AI.

The core of the training was bringing in a 'real problem.' Participants had to write a work instruction sheet, under the assumption that they were assigning the task to an AI new hire. The instruction sheet included the work goal, the current method, the method by which AI would handle it, and the important tasks to be carried out after time was saved.

Instead of grand goals, the focus was on small wins. Problems were broken down into small pieces and adjusted to a difficulty level that could be solved within the week. Teams were also formed by mixing different job roles, so members could solve each other's problems together through mutual coaching.

As a result, tangible outcomes were achieved: a task that used to take 150 minutes was reduced to 25 minutes, and a file renaming task that used to take ten days was completed in just 3 minutes.

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