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Meta Unveils Autonomous AI Agent

·2026.08.31 21:47

Key point

Meta is developing 'Project Hatch,' an AI agent that autonomously performs complex tasks such as web browsing and reservations, and is considering introducing a premium subscription.

Details

According to leaked internal Meta documents obtained by Business Insider, Meta is developing an autonomous AI agent 'Project Hatch' that goes beyond simple conversational chatbots.

This agent operates its own virtual browser environment and automatically executes multi-step tasks instructed by users in the background. Key features include:

  • Automated web form filling and online purchases
  • Reservations on external services such as OpenTable
  • Personal schedule management, including searching for pet care services

Meta is reportedly considering introducing a premium tier (subscription model) for this highly personalized system. This suggests that AI is entering a stage where it directly handles users' digital administrative and financial information, moving beyond simple information provision.

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