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Meta Introduces Paid AI and Social Subscription Services

·2026.05.29 14:58

Key point

Meta is launching paid subscription services to cover AI infrastructure costs and diversify revenue.

Details

Meta is introducing paid add-on services for Instagram, Facebook, and WhatsApp, as well as a separate paid AI service, to reduce its dependence on ad revenue and recoup its massive AI infrastructure investment costs.

Key Services and Pricing:

  • Instagram Plus / Facebook Plus: $3.99/month
  • WhatsApp Plus: $2.99/month
  • Meta One Plus: $7.99/month (provides higher compute power and content generation features)
  • Meta Premium: $19.99/month

Rollout Plan:

  • Test regions: Singapore, Guatemala, Bolivia (starting next month)
  • Creator and Business Plans ($14.99 / $49.99): to launch in Saudi Arabia, Morocco, Thailand, and Bangladesh

This strategy reflects a trend among Big Tech companies to monetize their AI capabilities, and suggests a broader shift in service delivery models.

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